News | May 19, 2008

Telarus Inc. Releases Telecom Industry's First Multi-Carrier Fiber Route Mapping Tool


Draper, UT - Telarus, Inc., premier telecom master agent and creator of,, and, recently announced that it had completed the development of in-house software that shows its agents where fiber is physically located. Layered on top of Google's map application, Telarus agents can clearly see the path the fiber takes in an effort to locate the availability of ethernet broadband services for their clients.

"A year ago Telarus created a 'lit building locator' which enabled our agents to see exactly where ethernet broadband is currently available. Now we've taken ethernet broadband sales research to a whole new level with the addition of fiber routes," commented Adam Edwards, president of Telarus. "These tools have helped Telarus and its agents gain a real foothold in the ethernet sales marketplace."

The fiber route add-on to GeoQuote was completed with cooperation from Telarus' newest vendor, American Fiber Systems, as well as Level3, the leading fiber backbone provider in the United States. Telarus reports that all American Fiber Systems and Level3's domaestic fiber routes are visible, with fiber footprints of other vendors coming online in the coming weeks.

"As we move further and further into the enterprise space," added Lance Akins, VP of Sales for Telarus, "our agents require tools that enable them to find out where metro ethernet is available, and where a buildout is viable and plausible. This new fiber route locator will help our agents diagnose opportunities for build outs for customers who are not in a fiber-lit building, but are located very close to a subterranean fiber route."

Currently, Telarus agents can use the GeoQuote Ethernet tool to locate the lit buildings of: American Fiber Systems, AireSpring, Cavalier, Telnes, Level3, NuVox, MegaPath, Network Innoviations, Qwest, TW Telecom, and XO Communications. ACC Business is expected to come online in the next 30 days. The public can access a carrier-neutral view of fiber-lit buildings using Telarus' portal.

It is expected that the Carrier Ethernet market will grow from $1.4B in 2007 to nearly $6B in 2012, according to a recent market research study from The Insight Research Corporation. With metro-area Ethernet services becoming available from virtually all major data service providers and wide-area Ethernet about to get a shot in the arm from the dominant carriers, the market is poised to take off. With the help of Telarus' GeoQuote, independent sales agents will be able to find and diagnose these opportunities in real-time without waiting days for carriers to turn around availability information, providing a catalyst for the growth of the broader Carrier Ethernet market.

"With the knowledge of the whereabouts of fiber lit building and the fiber routes themselves, we hope to enable our own agents to make more sales of enterprise grade services as well as to attract veteran agents and partners who see value in the research tools we provide," added Patrick Oborn, VP of Marketing for Telarus. "At the end of the day we want people to know that Telarus is a company that welcomes new partners with open arms, even if they have direct contracts with vendors. Whatever their circumstance, we'll figure out a way to work together."

If you would like more information about partnering with Telarus to gain access to real-time enterprise sales research tools, please apply online at

SOURCE: Telarus