Company Profile | June 13, 2001

RADirect Inc., a subsidiary of RAD Data

Source: RADirect Inc.
RADirect, Inc. is an e-commerce company that specializes in selling telecom equipment over the Internet. RADirect's mission is to enable the end user to successfully go through the online purchase cycle of a complex technical product. RADirect understands that selling a telecom product such as a fiber optic modem or a T1 access device requires an in-depth knowledge about the product, as well as an intimate knowledge of the end user's telecom application. RADirect brings this knowledge to the Internet by providing state of art web tools and technical content to aid the end users in selecting the right products for their applications.

RADirect is a subsidiary of RAD Data Communications, a telecommunications manufacturer. RADirect inherits from its parent company the technical expertise, support, and infrastructure required for fulfilling the end user's requirements during the e-commerce cycle. In addition, RADirect leverages its parent company's distribution channel and tech support teams to provide the end user with the highest level of post-sales support.